CtrlShift launches a new data-driven solution suite

CtrlShift, an audience-focused marketing solutions company, has launched its global suite of managed end-to-end solutions, r3.

Short for relevance, response, results, R3 uses data, technology and human expertise to deliver smarter and more targeted digital campaigns for brands across multiple channels.

The integrated solution suite ensures high-impact campaigns are delivered with effective reach, through a dynamic process of enriching audience segments throughout the campaign, on a continuous cycle. It also offers brands a single view across all digital channels, allowing marketers to easily oversee, assess and manage different elements of their digital campaigns.
Deepika Nikhilender, CEO of CtrlShift, shared, “Too many marketers think that programmatic is simply about cutting costs, but it has now evolved to be more data-driven and technologically advanced. r3 marries this evolution of programmatic and in-depth audience data, so that marketers are able to strategise, implement and measure digital campaigns that drive business goals.”